Author Resources

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It's an exciting time to be working in the publishing industry; there are more options for authors than ever before. So how do you know what publishing route (and company) is best for you?

Know this: there is not a one-size-fits-all model. Individual publishing houses and imprint companies operate very differently. There are pros and cons to each of the two main publishing models. To determine which route is best for you, spend a little time defining your goals, creating your budget and sales projections, as well as your break-even analysis and marketing plans. Laying out a clear action plan, and business plan for your book will help you discern which model is best for you.

Consider your book's audience, message, and the scope of your marketing plan. Do you have a niche book that only a certain audience will purchase? My regional cookbooks are a great example of this because they focus on the food of a particular city or county. These are the types of books that do well under a small, local publisher or as a self-published work with a localized marketing effort. As...

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Marketing your book can easily become a full-time job, but with the proper plan, you’ll be able to execute your launch efficiently and successfully.

1. Establish the connection: follow bookstores, colleagues, media outlets, and influencers on social media. Set up a spreadsheet with all of your marketing leads on various tabs. These are people you are going to reach out to and offer a free ebook, or connect with them on how they can interview/feature you during your launch week:

  • podcasts - Set a goal of contacting 10/day. Be sure you have followed them on social media and been engaged in their online platforms (liking/sharing content) - that way they might recognize your name when you reach out.

  • instagram - Find the 'bookstagrammers' that review books in your field and inquire about their affiliate programs to feature your book. Look up which hashtags people are using in your industry through all-hashtags.com / you can also use later.com to schedule...

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There is not a one-size-fits-all approach to publishing. Each book or series you write has a unique audience with a specific purpose. Because of that, some of your books may sell better on the traditional publishing route, while others will reach more people by self-publishing and marketing to a small, niche audience. If you want to maintain your creative control, intellectual property, and rights to your work while generating extra income with a marketing approach you enjoy, you will want to consider publishing your books under your very own publishing imprint.

What is an imprint?

An imprint is a trade name that identifies a line of books within a publishing company. For example, Golden Books is an imprint within Random House. Having your own imprint gives you the ability to publish your own books under your own company, retain complete control of your royalties, and enjoy the freedom to do what you love—writing—all with the benefit of an expert publishing team behind you every step of the way.

I have...

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There are several pieces of your book: the foreword, the acknowledgements, the about the author page, and so on. But how do you know what order to put these in? Each publisher and author’s team will have their own preferences and standards. Below is a typical flow of content you can use or modify. You do not need to use all of the pieces listed.

Front Matter

  • Title page 1 - include book title only, in the same font used on the cover
  • Title page 2 - include book title, author, and publishing imprint
  • Copyright page - include your PCN, ISBN, and copyright info here
  • Praise for (insert book title) - optional - insert if you have some reviews
  • Dedication - optional - 1-2 sentences
  • Table of Contents - nonfiction only
  • Acknowledgments - this is where the author thanks their book team in 1-2 pages
  • Foreword - optional - this is about 1,000 words written by someone else offering credibility
  • Preface - optional
  • Introduction by the author - optional
  • Prologue -...
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What is a trim size?

Trim size refers to the size of your book. Whether you are creating a paperback or hardback book, your book team will need to know what size cover files and interior files to produce. It’s important to establish your trim size early on, so everyone working on your project stays within the same guidelines.

Avoid this mistake.

When I printed my first book, I chose a non-traditional size because I thought it was cute. When the book sold well (over 5k copies) and I wanted to move it from self-publishing to traditional publishing, we had to resize all of the files to fit what would work with my publisher’s printer. The lesson here is that if you want to leave the doors of opportunity open for your book to potentially move to a traditional publisher or print a large scale print run, you can pave the way for success by opting for a traditional trim size.

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